Bitget user onboarding

Background

From web HP redesign, we gained successful experience and learnings.We kicked off rebuilding our product on the mobile side.

Successful experience:

Following solid design process/ defining the clear project goal/ value the user feedback & data

Learnings:

Most revenue and traffic comes from mobile long tail customers.

The organization shifted our focus on mobile side and came up with mobile first strategy.

Research & Findings

We talked to Data Analysts to get a deeper understanding about where new users came from.

Basically, new users came from two paths, organic traffic and existing user referal.

However, we only build onboarding journeys for organic users. And in a long period of time, the referal users' voice is had been barried.

Nearly 20% of new users come from friends' refferal.➡️

Two type of user senarios

User Journey Map

Analysising those two types of user, we mapped out the journey of each type of journey.

We found out not only organic visitors are disturbed by penty of pop-up windows to promote daily campaign. The situation was much worse in terms of referred visitors.

• Throughout the entire journey, referred visitors encountered disruptions five times when creating an account.

• Furthermore, they were redirected to the Reward Center instead of remaining in the sign-up process.

• Additionally, they were prompted to invite more friends before completing KYC and adding funds.

The screen recording can give you a full story of referred visitors' onboarding journey.➡️

Design Principles

• Comprehensive & Initiative

We need to consider both types of users and make the process more intuitive, avoiding unnecessary steps. Instead of leading visitors through unnecessary flows, we should streamline the experience.

• Simple & direct

It's crucial to prioritize information and eliminate any distractions to ensure visitors can focus solely on the sign-up process.

Some tips for design

• Considering that referral visitors predominantly use mobile browsers to sign up, we need to focus on optimizing for H5 (HTML5).

• We should utilize different design layouts to present visitors with information, rather than relying solely on pop-up windows. This approach will enhance the user experience and ensure seamless navigation during the sign-up process on mobile devices.

Design Solution

Display the information that users can see according to the user's status in different time periods.

After new user finish all nassary steps will display how much assets they own.