TikTok Creative Exchange

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TikTok Creative Exchange(TTCX) is a creative solution, by connecting partners to make new creatives and reproduce creatives for clients, targeting on driving net revenue growth for TikTok monetization and empower TikTok creative partners.

TCPP is a creative solution: by building a global platform(both product+service) that matches 【Creative Partners】 and 【Monetization Clients】to provide 【new creative making】& 【creative reproducing】services, and targeting drive gross revenue with partners' capabilities

Business model

*NOTE: TCPP = TikTok Creative Exchange = TTCX*

Previous Situation

Before GA : Re-mining user requests, combing product capabilities, rebuilding products, through PMF ,

After GA : Core Indicators: Number of New Orders and Consumption Increase.

Design level:

Before GA : quickly build product infrastructure capabilities, continue to polish the experience to make up for user behavior data, and prepare for GA

After GA : Continuously optimize the experience based on quantitative data and qualitative research

User level:

Advertisers : Get customized high-quality creative materials for delivery and get high returns

Partner: Provide services for mass advertisers and get revenue

HMW & Ideas

Define HMW and determine the thinking of problem solving Disassemble product stage goals - Set stage design goals - Improve the experience stage by stage.

Challenge

How to design the product more in line with the user in the western world?
How to set design principles and directions without quantitative data and sufficient qualitative basis support?
How to continousely polish the experience before GA to bring design value to empower the business?

Usability testing and satisfaction survey: The PSO team's role as the best advertiser and partner is to conduct usability testing and satisfaction survey for users who have used alpha.

Internal expert walk-through: Before the project starts, all team members are involved in experience walk-through ( PM , PSO , UED , RD , QA , DS ) to record experience problems. On the one hand, get familiar with the business quickly; on the other hand, provide decision-making basis for design.

Refine the scene

Prioritise imformation

Simplified user journey

User Experience Map: Find the interactive nodes of both users in the order process, enhance the information reach and operation guidance after interaction, and promote the order flow