Visual system update

 

Objective

Based on brand values, upgrade and simplify the current visual style, ensure visual and product interface integrate well to improve the experience of the whole product.

 

Brand values

Integrity & Honesty

We prioritize earning trust by consistently adhering to responsible and ethical standards.

 

Core Feature/Visual DNA

Glass & Circle

Using glass as material texture to present transparence of our brand and circle to present crypto token and movement of the idustry

 

Cyan

Use cyan to present Enlightened, which is one of our core brand persona, cyan also visualise Integrity & Honesty, and makes us stand out from all our competitors visuals

 

Lucid OS

 

 Visual Style

 

Before vs After