TikTok Creator Marketplace

Visit TT Creator marketplace,pls CLICK HERE

Background

Design strategy

How we approach better design solutions

By matching the right creator and clients, we deliver serval service e.g srated pack for newbee and open application for more experienced players.

In order to understand our target user better, we also use servie blueprint to gain deeper understanding and explore more opportunities to improve the experience on our platform.

Co- create with PM & Operation & DS team

Key Narratives

Creator onboard - Become a creator

Branded Content

(How TikTok Creator make conection with Brands by posting video)

Creator experience remap

Phase 1

Phase 2

Campaign creation flow

The deisng team plans to revamo the campaign creation flow on TTCM as part of the Creator Collaboration Flow redesign.However, many design decisions are based on internal hypotheses. no previous research has done to collect feedback on the user experience specifically on the campaign creation flow on TTCM.

Business Goal

• Top-level metrics:INCREASE % of completed, toggled deals attributable to the 1st party

• Campaign creation specific metrics:

  • Campaign creation efficiency- time taken to create a campaign

  • Campaign completion rate

• For client who started the campaign collaboration flow: indentify ways to encourage them to complete the TTCM creator collaboration flow

• Overall reaction & comparison with status quo

• Information grouping

• Steps

• Interaction(Skip/OK/Publish/Send Invitations)Buttons

• Help content

Finding & Insight

• Comb through the campaign creation flow in the mondset of pitching a campaign to creators

  • Re-evaluate fields included, cross campare with the status quo and re-orgnized these fields in the proposed plan.

  • Standardize interaction patterns throughout the flow. Align within TTMP.

  • Work with UX writer revise copy based on user back.

• Pontentially conduct user research to understand what info is critical to creators in a campaign invitaion

• Pontentially conduct user research to understand what info is critical to creators in a campaign invitaion

• Improve EVENT LOGGING/Tracking in TTCM to better understand user behaviors and complement that with user research findings